A Brisbane retail store which specialises in gluten free products has recently caused controversy by advertising that they will charge in-store browsers $5. Celiac Supplies in Coorparoo states that the $5 will be deducted from any purchase made.
The rationale behind this decision is that the owners believe people go into the store to gather pricing and product information only, then make the purchase at one of the large supermarkets or online.
Some would say that tackling a problem this way is a quick way to lose business and others may look at this as a fair policy. Speciality stores do have difficulties in competing with larger chains and online purchases in regard to price, but this is not a new retail issue.
Are you a business owner? How would you handle this situation … and what would you do now that there has been so much publicity regarding this store? Stick to your guns or use this as a ‘any publicity is good publicity’ opportunity to then increase your customer base?
As a customer, especially any coelaics out there, how do you feel about this? Will you boycott this store or support it? What if other retailers decided to follow this example? Would you accept this as a normal retail practice?
It would be god to hear your views on this.